I'm a big Jovan fan boy of all their musks! I ordered this one to get me over the free shipping mark. Surprise, surprise! Another great one. I get a strong Old Spice vibe... but better, smoother. Surprisingly, longevity is pretty good. Sprayed on a pice of paper at lunch and the next morning walking in the room, could still smell it. BTW, I'm old (born in the early 60s) and this reminds me of my father as he wore OS.